How Kenyan Businesses Can Win at Local Search
When most Kenyans want something today—whether it’s affordable catering in Rongai or best salon in Mombasa—they don’t ask their neighbor anymore. They ask Google, and Google doesn’t just hand them random results; it prioritizes businesses that are closest, most relevant, and most trusted. That’s the game of local search. For Kenyan businesses, this isn’t a […]